Chord RumourX


Chord RumourX, speaker cable. What Hi-Fi? Awards 2019 and 2020 Best Buy. The prime choice for any high-spec’ sound/vision installation

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Chord RumourX

speaker cable

What Hi-Fi? Awards 2019 and 2020 Best Buy.

The prime choice for any high-spec’ sound/vision installation.

Chord RumourX

High performance technology with discreet proportions.

Tried, tested and recommended by audio manufacturers, custom installers and end-users.

Chord Rumour was their second attempt at producing a speaker cable.

The first being a copper and polyethylene flat design in single and bi-wire configuration called Myth/Legend.

Chord were also investigating speaker cables that used silver-plated conductors in combination with PTFE insulation.

They had been experimenting with twisted pair conductor configurations, as at the time, heavy gauge parallel conductors were the standard for speaker cables.

By twisting the conductors together, they could hear the noise floor of the system improve.

Chord reached an ideal twist ratio and designed the cable around this.

When they launched Chord Rumour in 1996,  it was one of the smallest speaker cables available (16 AWG).

It sounded a lot bigger than it looked, it carried detail and dynamics really well and it was more coherent than just about any other cable around.

As people got over the size and listened, rather than looked, it became a very popular cable.

Apart from cosmetic changes it remained unchanged for many years.

The size, the colour and the performance mean it’s still a popular cable.

Their Chord ShawlineX shielded speaker cable shares the same conductors.

Previous versions of Rumour speaker cables used PTFE insulation (often referred to as Teflon™) and until the arrival of Taylon®, this was their “go to” material. Although expensive, PTFE offered the best performance.

Material technology is constantly developing and improving and alternatives to PTFE are now available.

While the high cost of Taylon® prevents them from using this in all of their ranges, they were able to find a suitable family of insulation materials known as XLPE (Cross-linked Polyethylene).

One version of this material looked particularly interesting and following listening tests, proved to be clearly better than the PTFE in Rumour speaker cable – now known as Chord RumourX.

Additional information


1m pair, 2m pair, 3m pair, 4m pair, 50 Meter Roll, 5m pair


No terminations, set of 4 ChordOhmic 4mm banana plugs, set of 8 ChordOhmic 4mm banana plugs


Chord Company

Chord Company


The Chord Company was formed in 1984. It all started over dinner one night in Salisbury, when a group of visiting Naim Audio USA retailers asked Naim Audio UK for a good-quality DIN-to-RCA interconnect. At the table, was one Sally Gibb, then married to a Naim Audio executive, who made the (historic) suggestion that she make the cables and start a business. With the blessing of Naim Audio, the journey to make cables for America began. With USA referring to cables as ‘cords’, the name The Chord Company, with its obvious musical connotations, seemed perfect and it quickly stuck. Sally drew a logo, designed the packaging and started testing prototypes. Completely British design and construction, although difficult to source at the time, was paramount and days of searching eventually led to suppliers of sufficient quality. Friends at Naim Audio provided expertise and advice, with many of them helping to build the cables. The first prototype was named “Chrysalis Cable” and the Americans swiftly returned with an initial order of 250! Cables were built, tested, packed and taken along to the Post Office.  Invoices were typed on a typewriter! After two steady years, The Chord Company got its first press review (by Malcolm Steward) and then the phone started to ring…


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